Search Engine results pages (SERPs) is called Search Engine Marketing. There is a lot involved with Search Engine Marketing. It can provide an effective method of driving highly targeted visitors to your web site, this has a proven Return on Investment (ROI).
There are two methods of SEM:
Technical Method
This is also known as Search Engine Optimization(SEO). It takes care of the aspects which make pages & contents of a web site visible to search engine.
Commercial Method
The search engines are paid to place your web site at prominent location; some sources define SEM as the practice of buying paid search listings. Placing your web site on directories like yellow pages etc. also helps in getting your web site noticed early.
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